As some might have noticed, the Danish chef and entrepreneur Claus Meyer has opened a restaurant / food hall in New York. The food is the best Nordic food you can imagine, and of course have cold cuts (smorrebrød) on the menu as well. Here is a link to the website and a video with Claus Meyer where the concept is explained. http://meyersusa.com/
And notice that Claus says in the video
“Rye bread is everything. But a good rye bread is very difficult to find”.